It's not really that silly. When you think about it you spend a lot of time with fonts. I learned about their value when I saw my wife working her graphics art classes. Fonts are real, and they require a lot of thought and detail to create. Helvetica is a good place to start. There's a movie (below/Amazon) & a book.
And if you really want to get into it. Ilene Strizver has a wonderful article up here: https://www.fonts.com/content/learning/fyti/typefaces/helvetica-old-and-neue